Digital Acquisition Manager IDFC FIRST Bank

About IDFC FIRST Bank

Job Description

Job Requirements Role/ Job Title: Digital Acquisition Senior Manager Function/ Department: Technology, Analytics & Digital Banking Job Purpose: We are looking to hire a strong leader in the Digital Acquisition squads of the bank who would be a key enabler in leading the growth of banks digital businesses. You will be responsible for the following aspects of digital marketing: Roles & Responsibilities: Define digital first product value proposition, identify target customer segment and relevant product USPs. Acquire customers through digital marketing including Performance Marketing, SEO, ASO, Influencer Marketing, Referral marketing etc. Continuously optimize journey funnel through CRO levers to improve conversion and to eliminate friction points. Plan and execute campaign and journey optimization experiments for consistent business expansion and cost reduction. Lead policy discussions if required for better growth. Ensure that all digital marketing activities adhere to regulatory guidelines and internal risk management policies. Benchmark competition for similar products ensure competitive offering by the bank. Study continuously evolving acquisition strategies, channels, campaigns and keep experimenting with them. Define and track end to end KPIs for digital business growth. Track relevant input metrics, to diagnose issues and identify opportunities for business expansion. Coordinate with key stakeholders to ideate, build, and manage smooth processes. Provide coaching and mentorship to team members to help them develop their skills. Identify capability building needs and facilitate skill development programs as necessary. Education Qualification: MBA(Premier) Experience: 5- 10 years to years of relevant experience,