Customer Loyalty IIFL Finance

About IIFL Finance

IIFL Finance Limited (previously known as IIFL) (NSE: IIFL, BSE: 532636) is one of the top financial services providers in India. It offers a variety of loans and mortgages through its subsidiaries IIFL Home Finance Limited, IIFL Samasta Finance Limited (Formerly known as Samasta Microfinance Limited), and IIFL Open Fintech Private Limited. These include home loans, gold loans, business loans, including loans against real estate, medium & small enterprise financing, micro finance, developer & construction finance, and capital market finance; catering to both retail and corporate clients. The company has a strong national presence with 3,119 branches in 500+ cities.

Job Description

Roles and Responsibilities:
Develop and deploy the platform engaging with key stakeholders
Look at continuous enhancements on the platform to ensure we are ahead of the curve and are able to deliver business value
Create program KPIs and ongoing reporting to measure loyalty program effectiveness
Leverage technology to deliver Cost and Customer Experience advantages
Develop and implement strategies that retain customer base and drive sale & traffic, leveraging loyalty and cross selling / upselling programs
Include and update the rewards catalogue with up to date to manage rewards points for bank wide products
Run campaigns segment wise, overall as required for promoting redemptions and spending on cards
Improve the reward program consistently to ensure seamless and friendly redemption process for customers
Identify, highlight and attempt changes in portfolio, basis overall portfolio health, and cost of addition, servicing and bank overall objectives
Launch and run new platforms on loyalty, rewards redemption and promote them through various offers
Ensure customer satisfaction 
Introduce and run campaigns to retain customer stickiness on credit cards through various offers
Manage and lead the communication for the loyalty section of the website and increase mobile app ownership.

Lead, manage and drive loyalty and rewards transactions and map it to business strategy
Drive and manage accrual and redemption transaction for loyalty business for bank wide products

Desired Skill Sets:
Understanding of loyalty domain with 12-18 years of experience into managing Loyalty portfolio.
Broad knowledge of business banking products - loans, credit cards
In depth knowledge in different mode of digital advertisements and promotions
We need to look for someone from payback, citibank, amex, axis bank, bajaj, hospitality or aviation industry