Creative Strategist BigTrunk
BigTrunk
Office Location
Full Time
Experience: 3 - 3 years required
Pay:
Salary Information not included
Type: Full Time
Location: Maharashtra
Skills: Digital Marketing, Social media, Influencer Marketing, Consumer insights, Campaign Development, Client Servicing, Performance Analysis, Creative Strategist, Content Strategies, Datadriven, Brand Storytelling, Consumer Trends, Brand Narratives, Integrated marketing strategies
About BigTrunk
Job Description
Designation- Content Strategist Department- Copy Experience- 3+ years Location- Mumbai Role Overview: As a Creative Strategist, you will be responsible for developing and executing consumer-first, data-driven content strategies that drive brand engagement, awareness, and business growth. You will play a key role in conceptualizing, planning, and optimizing digital campaigns across social media, influencer marketing, and brand storytelling. Collaborating with cross-functional teams, you will craft compelling narratives that align with business objectives and resonate with the target audience. Key Responsibilities: - Develop integrated digital marketing strategies for brands across FMCG, hospitality, retail, and B2B sectors. - Identify consumer trends, cultural insights, and behavioral patterns to inform brand narratives. - Collaborate with designers, client servicing, content/copywriters, and media teams to develop engaging social/digital media campaigns. - Work closely with internal teams and external clients to align creative strategies with brand goals. - Present creative concepts, strategy decks, and analysis of performance reports to key stakeholders. - Stay updated on digital trends, platform algorithms, and emerging content formats to drive innovation.,