COPY , SR- COPY Della Group
Della Group
Office Location
Full Time
Experience: 5 - 5 years required
Pay:
Salary Information not included
Type: Full Time
Location: Maharashtra
Skills: Copywriting, Content strategy, Content Creation, Marketing Copy, Team Management, English Writing, editing, storytelling, Brand Storytelling, Luxury Products, Real Estate
About Della Group
Job Description
Job Description: About Us: Della is a house of luxury rooted in innovation, creativity, and excellence. Our portfolio spans across ultra-premium lifestyle products, bespoke furniture, luxury interiors, and high-end township projects. We are now seeking a dynamic Senior Manager Copy to bring our vision to life across touchpoints. Job Summary: As the Senior Manager Copy, you will lead content and copy development for our luxury products and township projects. Youll work closely with design, product, marketing, and brand teams to craft compelling narratives, campaign lines, and marketing copy. This is a senior-level, hands-on role that requires creativity, strategic thinking, and leadership. Key Responsibilities: Content Strategy & Creation Develop clear, engaging, and persuasive copy for luxury product lines (furniture, decor, accessories, etc.) and real estate/township offerings. Write for brochures, websites, social media, packaging, campaigns, digital ads, videos, and internal communications. Collaborate on brand storytelling, positioning, and messaging across business verticals. Ensure a consistent tone of voice aligned with Dellas luxury identity. Lead and mentor a small team of writers or freelancers. Collaborate with design, digital, sales, and project teams to align messaging and visual identity. Project Involvement and take initiative to work independently when required, managing full copy mandates from ideation to execution. Quality / Brand Custodianship and dive deep into our township and product businesses to understand and communicate their USPs. Uphold editorial and brand standards. Conduct copy reviews and refine outputs for maximum impact. Job Expectations: Requirements: 812 years of experience in copywriting, preferably in luxury, design, lifestyle, or real estate sectors. Strong portfolio demonstrating versatility in tone and medium. Experience leading copy teams or managing cross-functional projects. Excellent command over English (writing, editing, and storytelling). Ability to understand premium audience psychology and luxury positioning. Self-starter who can thrive in both team-based and independent work setups. Aesthetic sensitivity and passion for design and lifestyle brands. Minimum Qualification: Relevant Field Minimum Job Experience: 5-8 Years Reporting to: CMD Travel: Yes,