Campaign Manager Capgemini

About Capgemini

Job Description

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world. Possess an understanding of digital marketing with a broad understanding of digital media and its scope. Continuously strive to innovate solutions for efficient execution with always better results to deliver customer delight. Hands-on experience on CRM and automation tools. Good understanding of Digital Marketing and its formats, especially for Email marketing social channels. Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity. Develop and execute campaigns for account-based marketing, lead generation, lead nurturing, and demand creation programs in Salesforce.com, Pardot application having taken the time to understand the campaign objectives. Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey, and best practices. Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis. Primary Skill: Work with Onshore Marketing Managers to define metrics; measure, track, analyze, and regularly report on the effectiveness of overall campaign performance. Define and implement new marketing automation methodologies that will maximize efficiency. Secondary Skill: Collaborate with Internal Team and design responsive emails, responsive templates. Effectively collaborate with Clients. Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market-leading capabilities in AI, cloud, and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of 22.5 billion.,