Campaign Manager Jupiter

About Jupiter

Job Description

Who we are : Our journey so far: From our humble beginnings, we've strived relentlessly to make managing money easier. In 2021 when we launched we had a waitlist with over 100,000 people eager to experience the world of Jupiter - and within 10 months we crossed 1 million users. Today, we have 2.8 million + happy users on Jupiter. We've embraced cutting-edge technology, harnessed the power of data analytics, and assembled a diverse team of creative thinkers and industry experts who share our vision for a more accessible, transparent, and inclusive financial ecosystem. Were now looking for like-minded folks to join the crew. Who we're looking for : We need a hands-on growth person who reviews data every day, tweaks campaigns without delay, and turns insights into clear copy, creatives, and channel adjustments. You should be fluent with automation and analytics platforms, comfortable collaborating with product, design, and data, and focused on meeting activation, retention, and ROI targets. If you take full ownership of results and persist until the metrics improve, you will thrive in this role. Roles and responsibilities: Develop and implement strategic campaigns to drive in-app user activation, retention and engagement, aligning with overall business objectives. Craft and optimize multi-channel campaigns, ensuring consistent messaging across in-app and external platforms. Analyze campaign performance on a daily basis, proactively identifying areas for improvement and adjusting strategies as needed. Collaborate with cross-functional teamsincluding marketing, product, data science, and techto identify target segments, craft compelling messaging, and select the most effective channels. Continuously experiment with campaign tactics to enhance conversion rates, leveraging data to guide decisions. Create detailed campaign plans and provide regular performance reports to stakeholders, ensuring transparency and alignment with key business goals. Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs What is needed for this role: Proven experience in managing product/user growth campaigns, preferably within Fintech or consumer tech-product companies. Strong understanding of product growth dynamics, with the ability to work closely with various stakeholders to drive results. A keen eye for effective copy and design, ensuring campaigns resonate with the target audience. Proficiency with marketing and analytics tools such as Clevertap and Amplitude. A growth mindset, with a strong desire to learn and adapt to new tools and technologies in a rapidly evolving environment. Exceptional problem-solving skills, with the ability to think critically and make data-driven decisions. Nice to Have Experience mentoring juniors or managing agency/vendor partners. Familiarity with predictive models (churn or upsell propensity) and large-scale marketing automation. Why you should work with us: We like people who behave like owners, and we place a high regard on those who take ownership and see projects through to completion. We take pleasure in tackling meaningful problems by understanding pain points and developing intuitive experiences that delight customers. We appreciate those who can participate in healthy conflict and are able to commit to every decision as if it were their own. We value consent, over consensus. In our relentless pursuit of excellence, we consistently set higher standards. If you crave continuous learning, growth, and improvement in a dynamic environment, choosing Jupiter is the right move.,