Campaign Analyst Credgenics

About Credgenics

Job Description

We are looking for a Campaign Analyst who will be responsible for planning, analyzing, optimizing, and reporting on marketing and customer engagement campaigns across various channels (SMS, Email, Digital, etc.). The ideal candidate is data-driven, detail-oriented, and passionate about delivering impactful customer communication strategies. Key Responsibilities: Collaborate with campaign managers to design, execute, and monitor customer campaigns. Extract, segment, and analyze customer data to identify target audiences and optimize campaign performance. Track key metrics (open rates, click-through, conversions, ROI) and deliver actionable insights. Conduct A/B testing and help fine-tune messaging, timing, and targeting strategies. Build and maintain dashboards and campaign performance reports. Ensure campaigns comply with Client Goverance Framework and data privacy standards Coordinate and prepare content, and ensure alignment on channels. Identify opportunities for automation, personalization, and customer journey optimization. Required Skills & Qualifications: Bachelors degree. 1 year of experience in Collection, campaign analytics. Proficiency in Excel and deep understanding of all formulas. Strong analytical and problem-solving skills. Excellent communication and stakeholder management skills. Ability to work with cross-functional teams and manage multiple campaigns simultaneously. Preferred: Experience in BFSI, fintech, or telecom sector. Familiarity with Predue/Postdue/NPA strategies. Knowledge of regulatory and compliance frameworks for customer communications.,