Business Analyst - Marketing Data Analytics PayU

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Job Description

The Team Example use cases are: Identifying HNI users requiring wealth management product for a Banking partner Identifying consumers with passion for travel for holiday lifestyle company Identifying credit-worthy cosumers with propensity for personal loan Identifying digitally savvy consumers for online banking products Identifying affluent food lovers for dining business The Opportunity: Work with client for audience analytics practice from understanding requirements to campaign execution and tracking. Track, report and analyze marketing campaign performance and develop automated reports Serve as the main point of contact for all the client communication and become owners of a particular industries. Identify growth opportunities within client portfolios and communicate them to the Client Lead Access to 5000+ training courses accessible anytime/anywhere to support your growth and development (Corporate with top learning partners like Harvard, Coursera, Udacity) Requirements and Skills to be successful in this role: 2+ years of experience as a Marketing Analyst or similar role. Undergraduate or graduate degree in a quantitative field; MBA is a plus. Should be an expert in Ad platforms and deep knowledge of campaign metrics and optimization strategies Strong experience with SQL. Python knowledge will be a plus. Excellent communication and stakeholder management skills and demonstrated focus for client / customer satisfaction Detail oriented with strong organizational skills. Ability to function in a high volume setting with tight deadlines High-energy individual with a go-getter instinct and positive attitude. Requirements to be successful in this role: Requirements and Skills to be successful in this role: * 2+ years of experience as a Marketing Analyst or similar role. * Undergraduate or graduate degree in a quantitative field; MBA is a plus. * Should be an expert in Ad platforms and deep knowledge of campaign metrics and optimization strategies * Strong experience with SQL. Python knowledge will be a plus. * Excellent communication and stakeholder management skills and demonstrated focus for client / customer satisfaction * Detail oriented with strong organizational skills. Ability to function in a high volume setting with tight deadlines * High-energy individual with a go-getter instinct and positive attitude. About Us Our Commitment To Building A Diverse And Inclusive Workforce ,