Branding Manager Kauvery Hospital
Kauvery Hospital
Office Location
Full Time
Experience: 5 - 5 years required
Pay:
Salary Information not included
Type: Full Time
Location: Tamil Nadu
Skills: Digital Branding, Communication skills, Digital Marketing, Social media management, Brand Strategy Development, Brand Communication Promotion, Reputation PR Management, patient engagement, Event CSR Branding, Market Research Competitor Analysis, Content Creation Skills
About Kauvery Hospital
Job Description
The Branding Manager plays a crucial role in developing, implementing, and managing brand strategies to establish the hospital as a trusted, patient-focused, and innovative healthcare provider. This involves crafting consistent brand messaging across various channels, enhancing brand visibility, and fortifying the hospital's reputation among patients, healthcare professionals, and the general public. Responsibilities: - Develop and execute long-term brand strategies that align with the hospital's mission and objectives. - Create brand guidelines to maintain uniformity in all internal and external communications. - Plan and execute marketing campaigns to promote hospital services, specialties, events, and health awareness initiatives. - Collaborate with creative teams, agencies, and internal departments to produce high-quality marketing materials. - Manage the hospital's online presence, including the website, social media platforms, and digital advertising. - Work with the digital team to boost engagement, acquire patients, and foster community building. - Supervise public relations activities to ensure favorable media coverage and timely responses to issues. - Monitor online reviews, patient feedback, and brand perception to address any negative sentiments effectively. - Develop initiatives to enhance patient experience and establish emotional connections with the brand. - Support branding efforts for hospital-led events, community outreach programs, and CSR activities. - Conduct regular brand audits, competitive benchmarking, and patient perception studies to refine brand positioning and marketing strategies. Key Skills and Qualifications: - Bachelor's/Master's degree in Marketing, Branding, Mass Communication, or a related field. - At least 5 years of relevant experience in branding/marketing, preferably in healthcare/hospitality/FMCG. - Strong grasp of hospital operations, patient engagement, and healthcare market trends. - Excellent communication, storytelling, and content creation abilities. - Proficiency in digital marketing tools, branding software, and social media management. - Capability to lead cross-functional teams and collaborate with external agencies effectively. - Possess a creative, analytical, and patient-centric mindset to drive brand success.,