Brand Strategist Excrin Digital Lab

About Excrin Digital Lab

Job Description

As a Brand Strategist with 3-4 years of experience, you will be responsible for developing and implementing brand-building projects that contribute to the overall marketing objectives. Your role will involve gathering feedback from sales and analyzing consumer behavior to define the company's positioning. You will be expected to craft a differentiation strategy and create guidelines that define the company's voice both online and offline. In this role, you will work closely with the creative team to brief them on various marketing projects such as ebooks, email campaigns, and advertising banners. Conducting competitive research to identify strengths and weaknesses, designing promotional campaigns for new products and markets, and developing the social media strategy will be key aspects of your responsibilities. Additionally, you will be required to assess the performance of advertising campaigns and events, analyze market trends, and identify new opportunities and challenges. An ideal candidate for this position would have an excellent understanding of the full marketing mix, experience in developing marketing strategies based on market segmentation, data-driven thinking, creativity, and strong communication and writing skills. A degree in Marketing or a relevant field would be preferred.,