Brand Strategist GRAND HYPERMARKET

About GRAND HYPERMARKET

Job Description

BRAND STRATEGIST We are seeking a strategic Brand Strategist to join our marketing team and drive brand positioning and strategic initiatives across our hypermarket network. As the Brand Strategist, you will work with leadership and cross-functional teams to develop comprehensive brand strategies that strengthen market position and drive customer loyalty. Responsibilities: Conduct market research, consumer insights analysis, and competitive intelligence to inform strategic brand decisions. Create brand architecture and messaging strategies that resonate across diverse customer segments and geographic markets. Lead brand positioning projects, including brand audits, perception studies, and strategic repositioning initiatives. Collaborate with creative teams to ensure brand strategy translates effectively into campaign concepts and visual identity. Design customer journey mapping and brand touchpoint optimization strategies across all hypermarket interactions. Develop brand guidelines, messaging frameworks, and strategic playbooks for consistent brand execution. Partner with merchandising and category teams to align private label and vendor brand strategies with overall brand positioning. Monitor brand performance metrics, customer sentiment, and market- share data to measure strategic effectiveness. Work closely internal and external communication teams to ensure integrated brand messaging across all channels. Present strategic recommendations and brand insights to senior leadership and stakeholder groups. Stay current with retail industry trends, consumer behavior shifts, and emerging brand strategy methodologies. Qualifications: MBA or equivalent degree in Marketing, Business Strategy, Psychology, or related field. 10+ years of professional experience in brand strategy, marketing strategy, or strategic planning roles. Strong analytical background with proven ability to translate consumer insights into actionable brand strategies. Experience working on retail, FMCG, or consumer brands in agencies, consultancies, or in-house marketing teams. Proficiency in market research methodologies, data analysis tools, and strategic frameworks. Knowledge of consumer psychology, brand positioning theory, and marketing strategy principles. Experience with brand tracking studies, consumer segmentation, and competitive analysis. Understanding of retail customer experience and omnichannel brand strategy. Prior experience in hypermarket, organized retail, or multi-location retail environments will be highly valued. Excellent presentation and communication skills with the ability to influence senior stakeholders Job Type: Full-time Benefits: Food provided Application Question(s): How much year of experience do you have as brand strategist do you have experience in retail / FMCG industry do you have experience in brand positioning theory, analyzing consumer psychology Education: Bachelor's (Preferred) Work Location: In person,