Brand Manager Residential Business Max Estates

About Max Estates

Job Description

Why Work With Us Our purpose is to Enhance quality of life through the spaces we create. The well-being of all our stakeholders, is thus at the core of our operating philosophy. Our operating philosophies of WorkWell and LiveWell philosophy are built upon the three pillars of Max Groups values Sevabhav, Credibility and Excellence and are rooted in ensuring the holistic well-being of our stakeholders with close attention to their physical, social, emotional, and spiritual well-being. We are on a mission to build a great place to work that attracts, nurtures and retains exceptional people. If you are passionate about your work and believe it can add value to our Purpose, we will help you make it bigger. What are we looking for in potential candidates Passion for Real Estate Interpersonal skills and ability to work as a team Attitude of a go getter and doer Learning orientation Professional Attitude Ethical behavior Energy and agility Ambition for self, team and organization Brand Manager Residential Business Location: Noida Experience: Minimum 3 years in marketing roles; real estate experience preferred but not mandatory Qualification: MBA in Marketing preferred The ideal candidate will be a dynamic and organized marketing professional with a passion for brand building and customer engagement. They should have experience in integrated marketing communications, media planning, campaign execution, and cross-functional coordination. A creative mindset, strong project management skills, and the ability to collaborate with internal and external stakeholders are essential. Key Responsibilities: Act as the brand custodian for specific residential projects, ensuring consistent messaging across all channels. Manage end-to-end launch timelines including marketing collateral, media planning, and campaign execution. Plan and execute ATL & BTL marketing initiatives including print, outdoor, radio, events, activations, and exhibitions. Oversee development, printing, and inventory management of marketing collaterals. Collaborate with creative, media, and digital agencies to deliver impactful brand campaigns. Coordinate post-sales communication to enhance customer experience and reinforce brand promise. Conduct customer research (qualitative and quantitative) to gain insights on brand triggers and barriers. Guide social media and digital teams on residential marketing strategy and creative direction. Manage vendor relationships and negotiate for timely, cost-effective execution of marketing deliverables. Benchmark competitor activities and marketing best practices to drive innovation. Key Skills: Strong campaign planning and execution Excellent communication and stakeholder management Creative thinking and attention to detail Agency and vendor management Data-driven approach with an understanding of customer insights,