Brand Management Executive Nykaa E- Retail Private Limited
Nykaa E- Retail Private Limited
Office Location
Full Time
Experience: 2 - 2 years required
Pay:
Salary Information not included
Type: Full Time
Location: Mumbai null, undefined
Skills: General Skills, Communication, Teamwork
About Nykaa E- Retail Private Limited
Job Description
Senior Executive - Brand Management
Key Responsibilities:
1. Driving Sales:
- Own top-line revenue goals, ensuring alignment with investment budgets and P&L targets.
- Develop and execute strategies to boost site metrics, including conversion rates and average order value (AOV).
- Manage and optimize website content to reflect promotional activities, seasonal campaigns, and overall marketing strategies.
2. Monitoring Brand Performance:
- Negotiate budgets, set performance goals, and monitor brand performance closely.
- Secure margins in accordance with company guidelines.
- Plan and execute brand campaigns across various platforms, making adjustments as needed to stay on track.
- Track and report on brand recognition and awareness, delivering insights in approved formats.
3. Enhancing Customer Experience and Retention:
- Develop and implement strategies to drive customer retention and engagement.
- Boost banner revenue through targeted list growth, segmentation, and increased operational efficiency.
- Analyze user experience across channels using web analytics to identify and implement improvements.