Brand Executive IIFL Finance

About IIFL Finance

IIFL Finance Limited (previously known as IIFL) (NSE: IIFL, BSE: 532636) is one of the top financial services providers in India. It offers a variety of loans and mortgages through its subsidiaries IIFL Home Finance Limited, IIFL Samasta Finance Limited (Formerly known as Samasta Microfinance Limited), and IIFL Open Fintech Private Limited. These include home loans, gold loans, business loans, including loans against real estate, medium & small enterprise financing, micro finance, developer & construction finance, and capital market finance; catering to both retail and corporate clients. The company has a strong national presence with 3,119 branches in 500+ cities.

Job Description

Brand Strategy and Planning: Develop and implement comprehensive brand strategies to promote IIFL Finance`s image and values, in line with the company`s overall marketing objectives. Marketing Campaigns: Collaborate with internal stakeholders, such as sales, product, and operations teams to create impactful and innovative marketing campaigns that resonate with the target audience and reinforce the brand message. Brand Identity: Oversee the maintenance and consistency of the brand identity across all marketing collaterals, communication materials, and digital platforms. Market Research: Conduct market research and competitor analysis to gain insights into consumer preferences, market trends, and identify areas for brand improvement. Digital Marketing: Leverage digital marketing platforms, including social media, email marketing, and online advertising, to increase brand awareness and engagement. Content Development: Work on developing compelling and relevant content that aligns with the brand`s tone, values, and objectives. Brand Performance Measurement: Monitor and analyze key brand performance metrics, report on brand KPIs, and propose adjustments to enhance brand performance. Requirements Educational Background: Bachelors degree in Marketing or a related field. A post-graduate degree in marketing is a plus. Experience: Experience (typically 5-10 years) in brand management, marketing, or related fields, preferably in the financial services or related industry. Creative Skills: Demonstrated ability to think creatively and develop innovative ideas for brand promotions and marketing campaigns. Communication: Excellent written and verbal communication skills to effectively convey brand messages and collaborate with internal teams and external partners. Digital Proficiency: Familiarity with digital marketing platforms, social media, and online advertising. Team Player: Ability to work collaboratively within a team environment and effectively manage multiple projects and deadlines.,