Brand & Comm Strategy Specialist Accenture in India
Accenture in India
Office Location
Full Time
Experience: 15 - 15 years required
Pay:
Salary Information not included
Type: Full Time
Location: All India
Skills: marketing operations, Operations Management, Brand management, marketing, Digital Marketing, Content Services, Customer engagement, Product Management, Performance Management, Communication skills, relationship building, Strategic Thinking, collaboration, Brand Strategy, Brand Communication, Internal communication, Budget Management, Vendor Management, Agency Management, communications, Data, Technology, Media Growth Services, Influencing Skills, social media strategy, Brand Content Creation, Brand Health Monitoring
About Accenture In India
Job Description
As a Brand & Communication Strategy Specialist at Accenture, your role involves overseeing the overall brand strategy and communication efforts. You will lead the development and execution of brand positioning, messaging, and external/internal communication initiatives. Your primary responsibility will be to ensure that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements. To be successful in this role, you should have a minimum of 15 years of experience in brand management, marketing, or communications roles. You should also have experience in creating, positioning, and maintaining brand identity, as well as leading teams and communication projects. Strong product management knowledge, the ability to performance manage data and insights, and influencing others are crucial skills for this role. Your key accountabilities will include developing and maintaining a strong, clear brand strategy, driving brand consistency across all platforms, creating and executing communication strategies, overseeing the creation of brand content, managing internal communication, developing and executing the digital and social media strategy, tracking brand health and performance, adjusting strategies based on data, leading and mentoring the communications team, fostering cross-department collaboration, managing the brand and communication budget, and vendor and agency management. Join Accenture as a Brand & Communication Strategy Specialist and help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. Your role will be crucial in shaping the brand's reputation, engagement, and market growth by ensuring the brand is well-defined, consistently communicated, and well-received by internal and external stakeholders.,