Brand Activation Manager People Pro Consulting
People Pro Consulting
Office Location
Full Time
Experience: 2 - 2 years required
Pay:
Salary Information not included
Type: Full Time
Location: Maharashtra
Skills: Project Management, Negotiation, Analytical skills, BTL Marketing, offline engagement, Multitasking, Creative mindset, Executional excellence, Datadriven
About People Pro Consulting
Job Description
Job Title: Brand Activations Manager Role Summary: Drive offline consumer engagement through BTL marketing initiatives including events, roadshows, in-store promotions, and community programs. Key Responsibilities: Strategy & Planning: Design and implement BTL strategies to boost brand presence. Identify key touchpoints and craft consumer-centric activations. Analyze market trends and competitor activities. Execution & Operations: Manage end-to-end execution of events, sampling, and promotions. Coordinate with internal teams, agencies, and vendors. Ensure brand consistency and adherence to budgets/logistics. Stakeholder & Vendor Management: Liaise with third-party partners and negotiate contracts. Maintain relationships with retail, sponsor, and community partners. Performance & Reporting: Track KPIs (footfall, engagement, ROI). Share post-event insights and refine strategies using analytics. Team Management: Lead and train promoters and brand ambassadors. Ensure effective delivery of brand messaging. Key Skills: Strong BTL marketing and offline engagement know-how Project management, negotiation, and multitasking Creative mindset with executional excellence Data-driven with strong analytical skills Willing to travel frequently Experience & Qualifications: 23 years in BTL marketing/brand activation MBA from a Premier B-School (mandatory) Industry exposure in FMCG, retail, telecom, or entertainment Hands-on with experiential marketing, sponsorships, roadshows,