B2C Manager, Van Heusen Aditya Birla Fashion and Retail Ltd.
Aditya Birla Fashion and Retail Ltd.
Office Location
Full Time
Experience: 7 - 7 years required
Pay:
Salary Information not included
Type: Full Time
Location: All India
Skills: Data analytics, Digital Marketing, SEO, Algonomy, Adobe, PowerBI, Prime AI
About Aditya Birla Fashion And Retail Ltd.
Job Description
Location- Bangalore Work exp- 7 to 10 years Education- Masters Key Result Areas:- Category & Merchandize Optimization Derive insights from multiple data sources - Adobe, Prime AI, PowerBI & Algonomy Drive Ecom product & site merchandising based on these insights including creation of missed sales report from Prime AI Setup reporting mechanism for each of the above to track conversions and enable data-based decisions as a process Drive adoption of B&M report with brands Algonomy Implementations - across 6 brands Also includes tech enhancements on existing brands Target: Superapp level performance at launch Skill Development & Learning Target areas: Data Analytics, Digital Marketing, SEO Algonomy Optimizations (personalization) & Search Improvement A/B tests on Algonomy & Prime AI Search Improvement Catalogue enrichment Program Management for content personalization (banners) Targets Increase sales attributed to Algonomy by 7% Increase Algonomy metrics (RPV, IPVm, CTR) by 15% against FY 23 Improvement in Search: 15% increase in Search CTR, 10% increase in orders through Search,