B2C Head Of Marketing - Edtech ti Steps

About Ti Steps

Job Description

We are looking for a visionary and results-driven Head of Marketing to lead our marketing function and accelerate our growth in the D2C/B2C space. The ideal candidate will bring deep expertise in EdTech or HRTech, with a strong understanding of consumer behavior, digital channels, and brand building. This role demands a strategic leader who can blend creativity with data-driven decision-making to drive user acquisition, engagement, and retention.

Marketing Strategy & Planning:

- Develop and execute a robust marketing strategy aligned with business goals and user growth targets.

- Leverage market insights, user data, and competitive analysis to shape go-to-market plans.

Team Leadership:

- Build, lead, and mentor a high-performing marketing team across digital, content, performance, and brand functions.

- Foster a culture of innovation, ownership, and continuous learning.

Brand & Positioning:

- Define and evolve brand identity to resonate with target audiences (students, job seekers, professionals).

- Ensure consistent brand messaging across all touchpoints and campaigns.

Performance & Growth Marketing:

- Drive customer acquisition through paid media, SEO/SEM, influencer marketing, and partnerships.

- Optimize conversion funnels and user journeys to improve engagement and retention.

Digital & Content Strategy:

- Lead digital marketing efforts across web, mobile, and social platforms.

- Oversee content strategy to support thought leadership, lead generation, and community building.

Analytics & Insights:

- Set and track KPIs across campaigns and channels.

- Use data to refine strategies, improve ROI, and report performance to leadership.

Budget & Resource Management:

- Manage the marketing budget effectively to maximize impact.

- Allocate resources across channels based on performance and strategic priorities.

Qualifications:

- Bachelor's degree in Marketing, Business, or related field; MBA preferred.

- 8+ years of marketing experience, with 2+ years in leadership roles in EdTech or HRTech.

- Proven success in scaling D2C/B2C products and building consumer brands.

- Deep understanding of digital marketing, performance metrics, and user acquisition strategies.

- Strong leadership, communication, and stakeholder management skills.

- Passion for innovation, storytelling, and creating meaningful user experiences.

Why Join Us

- Be part of a mission-driven company transforming careers and education.

- Lead marketing for a high-growth platform with global ambitions.

- Work with passionate teams and cutting-edge technologies.

- Competitive compensation, flexible work culture, and growth opportunities.