Associate, Strategic Marketing & Analytics Therap

Job Description:

• Manage, optimize and analyze our core platforms, including Salesforce CRM & Email Marketing, and Google Analytics (GA4).
• Analyze marketing, sales & support data using tools like Looker Studio, Google Spreadsheets, and Microsoft Excel.
• Sustain expert-level knowledge of the product and its domain.
• Create and maintain interactive training material for customers using tools like EasyGen, HeyGen and Simulators.
• Support the creation and execution of targeted marketing campaigns.
• Utilize AI tools and frameworks, such as Gemini, to conduct research, enhance content, optimize workflows, and explore innovative solutions.
• Collaborate closely with cross-functional teams.
• Coordinate the planning and execution of events remotely and also in-person with timely executed promotions and logistics including working with various vendors

Requirements:

• Graduates with a background in CS/ CSE/ EEE, Business major in Business Analytics and Information Systems /Computer Information Management (CIM)/ Information Technology Management (ITM), Statistics or related fields.

• Technical, Analytical & Digital Aptitude:

  • Digital literacy & comfort with Softwares

  • Data management & related skills 

  • Familiarity and comfort with evolving AI Tools and Frameworks

  • Understanding of relational elements

• Communication & Collaboration Skills:- 

  • Strong verbal & written communication in English 

  • Creative and analytical writing skills

  • Clear, concise & structured messaging

  • Active listening

  • Teamwork & collaboration

• Mindset & Work Ethic:

  • Attention to detail & accuracy

  • Logical thinking & problem-solving aptitude

  • Eagerness to learn & adapt (processes, technology & people)

  • Proactiveness & initiative

  • Organization & time management

  • Open to questions, feedback, and constructive criticism