Associate- Paid Marketing University Living
University Living
Office Location
Full Time
Experience: 2 - 2 years required
Pay:
Salary Information not included
Type: Full Time
Location: Noida
Skills: Performance monitoring, Google Analytics, Keyword research, Paid Campaigns, Google Ads, Meta Ads, Ad Copy, AB testing, Audience targeting, SEO Integration
About University Living
Job Description
About us: University Living is a global student housing marketplace that helps international students find the best place to stay near university campuses around the world. Currently, our platform offers 1.75Mn beds in 35K properties across 265+ international education hubs in the UK, Ireland, USA, Canada, Europe, Australia, New Zealand, Singapore & UAE. Students can consult a 24/7 support team of accommodation experts to discover, compare and book value-for-money accommodation based on their budget, desired location, and other personal preferences. Job Description Manage Paid Campaigns: Plan, execute, and optimize paid marketing campaigns (Google Ads, Meta Ads, etc.) while ensuring maximum ROI and lead quality. Performance Monitoring: Track campaign performance daily using tools like Google Analytics, Google Ads Manager, and Meta Business Suite; adjust strategies based on insights. Ad Copy & A/B Testing: Create compelling ad copies, conduct A/B testing on creatives and landing pages, and continuously improve CTR and conversion rates. Keyword & Audience Targeting: Conduct keyword research and manage targeting strategies to reach the right audience effectively across multiple platforms. Basic SEO Integration: Apply basic knowledge of on-page and off-page SEO to align paid strategies with organic efforts and improve overall digital performance. Minimum 2 years of experience in Search Ads (Google Ads, Meta Ads & Mobile App marketing),