Associate Director - Public Relations Grapes Worldwide

About Grapes Worldwide

Job Description

About Us Grapes, Indias leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists. Powered with a deep Technical Knowledge combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent. Position Overview: We are looking for an experienced and dynamic Associate Director Public Relations to lead PR strategies, foster strong media relationships, and oversee a team of PR professionals across diverse verticals. The ideal candidate is a strategic thinker with excellent leadership skills and a deep understanding of the evolving media landscape. Key Responsibilities: Develop and execute comprehensive PR strategies aligned with client goals and brand messaging Lead client communication, providing strategic counsel, media training, and reputation management advice Build and maintain strong relationships with key media, influencers, and industry stakeholders Oversee press releases, bylines, pitches, media kits, and other PR content to ensure quality and consistency Manage PR campaigns end-to-endfrom ideation to execution and reporting Monitor media coverage and PR performance, generating insights and ROI-driven reports for clients Collaborate with internal teams (social, creative, strategy) to ensure cohesive integrated campaigns Mentor, train, and supervise junior team members, driving productivity and professional growth Identify proactive media opportunities, award submissions, and speaking engagements for clients Stay up to date with PR trends, digital PR tools, and the evolving media and influencer landscape Requirements: 7-9 minimum proven experience in public relations, preferably in an agency environment Proven track record of managing high-profile clients and PR campaigns across industries Strong media network across traditional and digital platforms, with demonstrated success in media placements Excellent communication, presentation, and interpersonal skills Strong leadership abilities and experience in team management Strategic mindset with a creative and results-driven approach Crisis communication and reputation management experience is a plus Bachelors or Masters degree in Communications, Public Relations, Journalism, or related field,