Associate-Brand Partnerships And Collaboration boAt Lifestyle

About BoAt Lifestyle

Job Description

As an Associate Brand Partnership and Collaborations, you will play a key role in shaping the brand's presence across cultural moments, creating iconic collaborations, and leading marketing executions to earn relevance and attention. You will work at the intersection of brands, creators, communities, and culture, turning partnerships into powerful stories that make an impact. Your responsibilities will include scouting and managing brand licensing opportunities, pop culture tie-ups, and IP-based collaborations. You will be responsible for executing end-to-end brand partnerships, from contract negotiation to campaign rollouts. Additionally, you will co-lead the planning of on-ground activations, events, and cultural moments, ensuring consistent storytelling by partnering with internal brand, design, and media teams. Building and maintaining relationships with event partners, licensors, artists, and agencies will be crucial in this role. You will also be expected to track cultural trends, youth conversations, and emerging communities to identify upcoming opportunities. Monitoring performance metrics and delivering post-mortem reports with insights and recommendations will be part of your responsibilities. To excel in this role, you should have 3-4 years of hands-on experience in brand licensing, partnerships, or cultural marketing. A strong network across brands, IP owners, and youth communities is essential. You should demonstrate a proven ability to manage multi-stakeholder projects with tight timelines and have a passion for pop culture, music, fashion, sports, and content. Excellent communication, negotiation, and project management skills are also required.,