Assistant Manager Segment (Marketing) GS Caltex India
GS Caltex India
Office Location
Full Time
Experience: 8 - 8 years required
Pay:
Salary Information not included
Type: Full Time
Location: Maharashtra
Skills: Marketing Strategy, Product Management, Brand management, Sales Enablement, Market Research, Marketing campaigns, Competition Tracking
About GS Caltex India
Job Description
Mumbai | Experience - 8 -10 years experience in Lubricants/Auto Ancillary/Tyres/Batteries/related Industries Job Description Develop a robust short term and medium-term segment strategy for all the automotive categories. Deploy successful marketing campaigns and own their implementation from ideation to execution. Manage product life cycle (product development, manage launch plan, plan follow-up activities, and phase out SKUs strategically) Creating an enduring brand message that results in increased sales, brand loyalty and improving market share. Working closely with the companys Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations. Competition Tracking and market research. Preparing online and print marketing campaigns.,