Assistant Manager Product Marketing Aliqan Technologies
Aliqan Technologies
Office Location
Full Time
Experience: 12 - 12 years required
Pay:
Salary Information not included
Type: Full Time
Location: Maharashtra
Skills: Google Analytics, GTM execution product positioning, Campaign management webmobile, Metrics tracking ROI analysis, Tools Jira, zoho crm, CMS Strapi, MoEngage CleverTap WebEngage, Strong communication crossfunctional collaboration
About Aliqan Technologies
Job Description
As an Assistant Manager in Product Marketing, you will be responsible for creating and executing Go-To-Market (GTM) plans for product and partner launches. Your role will involve setting up merchant journeys, tracking key metrics such as Monthly Active Users (MAU), feature adoption, and cross-selling effectiveness. Additionally, you will collaborate on sales enablement content like FAQs and decks, and manage GTM checklists to ensure go-live readiness. You must possess expertise in GTM execution, product positioning, and campaign management for both web and mobile platforms. Proficiency in metrics tracking, ROI analysis, and experience with tools like Jira, ZOHO CRM, Google Analytics, and CMS (Strapi) is essential. Familiarity with marketing automation tools like MoEngage, CleverTap, and WebEngage will be advantageous. Strong communication skills and the ability to collaborate effectively across different functions are crucial for success in this role.,