Assistant Manager-BTL Lokmanya Multipurpose Co-Op. Society

About Lokmanya Multipurpose Co-Op. Society

Job Description

Experience : 2 - 4 years Why Join Us Join Lokmanya Multipurpose Co-operative Society to work in a dynamic, customerfocused environment where you can help customers choose the right loan options and contribute to our growth. Job Responsibilities Plan, execute, and manage below-the-line (BTL) marketing activities to promote Lokmanya Multipurpose Co-operative Societys products and services. Conduct field work to interact with potential customers, generate leads, and build brand awareness. Implement BTL campaigns and initiatives to target specific customer segments and achieve marketing objectives. Coordinate with external vendors, brands and agencies to execute BTL activities, such as brand activations, events, sponsorship and promotional campaigns. Monitor and evaluate the effectiveness of BTL campaigns, gathering feedback and making recommendations for improvements. Collaborate with the marketing team to develop BTL marketing strategies and plans aligned with overall marketing objectives. Track and analyze leads generated through BTL activities, and report on conversion rates and outcomes. Maintain a database of leads and customer information for future marketing initiatives. Conduct market research and competitor analysis to identify opportunities and stay updated with industry trends. Ensure compliance with brand guidelines and regulatory requirements in all BTL activities. Stay updated with emerging BTL marketing techniques and industry best practices. Support other marketing initiatives and projects as assigned. Skills Required Minimum of 2 years of experience in BTL marketing, events, sponsorship or related fields. Strong experience in events, sponsorship, lead generation activity, and customer interaction. Good understanding of BTL marketing techniques, strategies, and channels. Excellent communication and interpersonal skills. Strong negotiation and networking abilities. Ability to work independently and as part of a team. Male candidates within the age range of 23-35 will be considered for this position Our Core Values At Lokmanya, we believe that a career should be more than just a job; it should be a passion-driven adventure that brings out the best in you. We are not just a company; we are a community of like-minded individuals united by a common purpose: to make a meaningful impact on the world. At Lokmanya, our core values are the heartbeat of our culture and the driving force behind everything we do. They define who we are as a company and guide our decisions, actions, and interactions with our customers, employees, and partners.,