Assistant Brand Manager Namaste India Food Pvt. Ltd. - RSPL Group

About Namaste India Food Pvt. Ltd. - RSPL Group

NIF Private Limited is an Indian Dairy Company, the sister concern of RSPL Ltd., is committed to supply pure milk and fresh milk products. Company has two fully automated plants at par with international standards one is Located at Shivrajpur, 31 km. away from Kanpur Nagar, and another is located near Modinagar 34 km. away from Ghaziabad. 

RSPL Group is a diversified Fast-moving Consumer Goods (FMCG) conglomerate committed to deliver ‘value for money’ propositions. Today it is a INR 8000 crore organization, providing employment to over 25000 team members, and with a presence across the country and internationally.

Job Description

• Designing Marketing ATL/BTL activities in accordance with the Market Analysis Marketing activation and execution of Activities developed for achieving ROI as per the Business objectives.
• Handling all ATL/BTL marketing activities with ownership and responsibility.
• Marketing communication that uses mass media channels such as television, radio, print, outdoor advertising, and online media to reach a wide audience.
• Identifying & ensuring that ATL/BTL activity are done as defined & documented.
• Implementing and tracking Marketing programs for distributors and retailers designed to increase Sales, Category Presence, Brand Visibility and Brand Awareness.
• Monitoring and evaluating Marketing Programs and ATL/BTL Campaigns and activities to measure effectiveness and recommendation of improvements as needed.
• To successfully coordinate for and represent the company in onsite/offsite meetings and prestigious annual industry trade shows.
• To create congenial environment for team members and develop healthy work atmosphere.
• To coordinate with vendors and agencies for ATL/BTL activity.

Skills needed

• FMCG and FMCD Industry experience is required
• Brand Managment, Digital Marketing
• Experience in ATL/BTL Marketing activities
• Social Media Marketing
• Experience in Sales and market analysis
• Excellent communications skills