Area Sales Manager- FMCG (F&B) EdgeVantage

About EdgeVantage

Job Description

We're looking for Area Sales Managers in General Trade (GT) for one of the strongest brands in the Bakery category in India. Responsibilities Increase General Trade (GT) distribution & Improve bill cuts in general trade outlets. Identify growth opportunities at store/account level and drive same-store growth (SSG). Streamline business in accounts with irregular operations. Collaborate with Regional Category Managers, Store Managers, and District Managers for smooth operations. Ensure store-level execution of promotional offers. Hire, train, and supervise promoters/TSIs within the territory. Conduct market visits, customer meetings, and provide on-the-job training to Sales Officers and Merchandisers. Drive sales during peak seasons like Diwali and Christmas. Work with Marketing, SCM, Accounts, and other support functions. Qualifications Minimum 5 years in FMCG sales, with a strong background in general trade. Bachelors degree in Business, Marketing, or related field Conversational knowledge of local language (Gujarati for Ahmedabad & Marathi for Mumbai) Experience in a start-up is a must Proven ability to drive sales and manage distributor relationships. Strong negotiation and deal-closing skills. Excellent understanding of market dynamics and distribution strategies. Effective communication and interpersonal skills. Skills: distribution strategies,bakery,market dynamics,fmcg sales,deal-closing,general trade,negotiation,promotional execution,team training,fmcg,sales,sales management,interpersonal skills,communication,