Adobe Campaign / Braze Specialist Hucon Solutions India Pvt.Ltd.

About Hucon Solutions India Pvt.Ltd.

Job Description

Job Title: Adobe Campaign / Braze Specialist

Experience Required: 7 10 Years
Salary Range: 20 LPA 30 LPA
Job Location: Hyderabad
Employment Type: Full-Time | Permanent

Job Description:

We are hiring a highly skilled Adobe Campaign / Braze Specialist to design, implement, and manage cross-channel marketing automation campaigns. The ideal candidate will have strong hands-on experience with Adobe Campaign and/or Braze, a solid understanding of CRM strategy, and the ability to deliver personalized marketing communications at scale.

Key Responsibilities:

• Design and execute multi-channel marketing campaigns using Adobe Campaign or Braze
• Develop workflows, segmentation, dynamic content, and automation logic
• Integrate campaign tools with CRM, data platforms, and APIs
• Manage campaign delivery, testing (A/B, multivariate), and performance optimization
• Ensure data accuracy and compliance with privacy regulations (GDPR, CCPA, etc.)
• Collaborate with marketing, product, and data teams to define audience strategy
• Monitor KPIs and generate reports to drive actionable insights
• Troubleshoot technical issues and perform regular campaign audits
  
  Required Skills:

• 710 years of experience in Marketing Automation using Adobe Campaign (Classic or Standard) and/or Braze
• Proficiency in SQL, HTML, and JavaScript for email templates and dynamic content
• Experience in building event-based triggers, real-time notifications, and push/email campaigns
• Knowledge of data integration (APIs, SFTP, JSON/XML) and campaign orchestration
• Strong analytical skills with the ability to interpret data and improve campaign outcomes
• Familiarity with customer journey mapping and lifecycle marketing

         Preferred Qualifications:

• Adobe Certified Expert or Braze Certification is a plus
• Experience with CDPs, customer segmentation platforms, or personalization engines
• Knowledge of cloud platforms (AWS/GCP) and REST/SOAP APIs