Senior Analytics Consultant

"PivotRoots summarises all data points across media, design, and technology in order to provide our partners with consumer-experience-driven digital strategies that are both simple and effective. - Making complex strategies simple and effective - Bridging ideas with technology and communication - Producing an encounter Key Service Offerings: - Strategy & Consulting: Strategic Planning; Media Planning; User Experience Design; Performance Marketing; Analytics & Optimisation Search engine marketing | Display | Affiliate marketing | Mobile marketing | Social media - Biddable Media - Earned and Owned Media: SEO | SMM | Content Marketing | Data Analytics | Website Maintenance - Experiential Marketing: Mobile application design| Website strategic planning| Website development| Domain Hosting| Campaign Creatives - Technology-Driven Solutions: Mobile application development | Single-view multichannel dashboard | Real-time campaign monitoring | Lead management"

This will  be work from office role. 

Role brief

As a consulting leader, be the trusted advisor within the client organisation and grow their footprint by identifying opportunities to scale existing projects, develop new solutions for the client.

Drive client-specific business planning, forecasting, budgeting, and measurements / Engage with clients to identify opportunities to institutionalize analytics across client organizations

Leads by example in analytics delivery and guides the team in data synthesis, culling out actionable insights, implications, and recommendations to address client's business issues and /or identify opportunities in conjunction with the delivery team.

Work effectively with peer groups in sales & marketing, capability teams and enabling functions to drive higher value to add to clients. Participate in the sales process to scope client needs and consult the client to frame up solutions and delivery approaches.

Key Competencies:

·Analyse and understand digital assets, including web pages, mobile pages and digital campaigns of customers.

· Build a reporting solution to help customers gauge campaign performances across owned, earned and paid media, including social media.

· Provide insights and recommendations to improve campaign performance and increase channel effectiveness by understanding attribution modelling, performing A/B testing or doing Competitive Intelligence.

Job Responsibilities:

·Understand Attribution Modelling and what helps in Conversions

·Ability to understand the Campaign Analytics process in Digital and conversant with campaigns and measure their performance effectiveness

·Tag management – Testing whether tags are present in websites and adding codes

·Social Media Marketing – Getting data from social media tools and analysing them

·Working with Ad Agency tools like Sizmek, AdWords

·Competitive Intelligence tools like SEMRush or Comscore

· Analysing traffic and leads from Mobile devices

· Modelling techniques using SAS or R

·Customer segmentation and targeting using advanced analytics techniques

Experience and Qualification:

-8 to 13 years of experience in Google Analytics or Site Catalyst or Omniture

-Strong experience in GA360, GA4 and Firebase

·Google tag manager, Google analytics, Google Optimize, data studio

·Team handling, Project management, Stake holder management, client engagement

·Good thought leadership & ability to structure & solve business problems, innovating, where required

·Outstanding presentation and communication skills (Oral and written) with the ability to inspire others to make informed decisions.

·Must have the ability to adapt to changing business priorities in a fast-paced business environment.

·Excellent track record of engaging at C-suite level and excellent at stakeholder management and can drive groups, including senior level groups, to conclusions

·Knowledge of database and data warehouse/data lake – Big Query , Oracle, SQL Server, IBM DB2 / Basic SQL Knowledge

·Knowledge on tools - Adobe Analytics, Google Analytics, Tableau, Qlikview, Radian 6, SEMRush,Sizmek, Adwords, Eloqua, R, SAS, SPSS