Copy Strategist

"PivotRoots summarises all data points across media, design, and technology in order to provide our partners with consumer-experience-driven digital strategies that are both simple and effective. - Making complex strategies simple and effective - Bridging ideas with technology and communication - Producing an encounter Key Service Offerings: - Strategy & Consulting: Strategic Planning; Media Planning; User Experience Design; Performance Marketing; Analytics & Optimisation Search engine marketing | Display | Affiliate marketing | Mobile marketing | Social media - Biddable Media - Earned and Owned Media: SEO | SMM | Content Marketing | Data Analytics | Website Maintenance - Experiential Marketing: Mobile application design| Website strategic planning| Website development| Domain Hosting| Campaign Creatives - Technology-Driven Solutions: Mobile application development | Single-view multichannel dashboard | Real-time campaign monitoring | Lead management"

Responsibilities: 

• Understand client’s business, strategy and product offerings. 
• An Integrated part in Ideating & deriving 360? strategies along with the research team 
• Edit and produce online marketing campaign strategy and content while working closely with web designers on page layout, content organization and graphics. 
• Edit content for grammar, accuracy, clarity, readability, consistency, and coherence. 
• Manage a project from start to completion. 
• Independently research subject matter. 
• Self-educate through engineering documentation and product use. 
• Develop compelling original content (whitepapers, case studies, newsletters, web content, data sheets, presentations, Blogs, etc.)
• Produce customized templates/Collate technical & functional information 

Must to have:

• Qualification in BA/MA/ BMM OR any postgraduate in Copywriting/Copy crafting.
• Must have a strong portfolio of live work which must include creative copy written for websites and other digital collaterals. 
• Clear, concise and compelling copywriting and editing proofreading skills.
• 3+ Yrs of experience in Digital Marketing