APP Marketing Associate- ASO

Skidos is an educational technology startup that makes fun and challenging learning games. We make products that encourage thinking, solving and above all playing.
Skidos learning games have been the top selling apps on the Apple AppStore for Kids with consumers in more than 40 countries. They have also won multiple awards including the silver award for the best mobile app for Children in the 2015 BMA Awards besides the 2015 Parents'? Choice Fun Stuff Award and 2015 Family Choice Award.

Location- Delhi, Sarita Vihar (Hybrid mode- 3 days in a week WFO)
Experinece- 1-2 Years
Relevant experience- 1 year is needed
Skills needed- App Store Optimization (Mandatory), Maketing skills, communication skills, ASO tools (App Tweak, App Follow, Sensor Tower, Mobile Action, etc.)
Budget- 7 LPA- 7.5 LPA (will vary as per the experience)
Interview process- Basic Assessment + Interview with the team lead + Interview with CTO, Psychometric test.
Notice period- Immediate-30 days max

You will spend most of your time on:
- Manage the ASO (App Store Optimization) projects & activities for iOS & Google Play
- Do keyword research & keyword optimization for iOS & Google Play apps across various markets (English speaking countries as well as other markets)
- Execute & optimize campaigns on Apple Search ads
- Analyse top of the funnel metrics & come up with ideas on how to improve them
- Look closely into conversion rates & suggest ways to improve them
- Generate ideas to grow apps organically
- Work with the onboarding screens to enhance the user journey & improve key metrics along the user funnel
- Plan, implement & analyse A/B tests & experiments to improve the funnel metrics (experiments with icons, screenshots, videos, etc.)
- Launch new games (we have new games coming every month)
- Coordinate with designers, engineering, product & data teams

What we want to see in your past experience:
- you need to understand what is ASO & how it works
- you should have experience in ASO for at least 1 year (iOS &/or Android)
- you have used any of the ASO tools (App Tweak, App Follow, Sensor Tower, Mobile Action, etc.)
- past experience in managing Apple Search ads is preferable.
- you understand top of the funnel metrics, eg. impressions, PPV, etc.
- you understand the concepts of conversion rates & good ways to improve them
- you have experience in managing graphic assets & doing/tracking experiments with app icons, screenshots, videos, etc.
- excellent analytical skills
- you are organized & structured
- you enjoy working with numbers, as well as performing creative tasks

What we are looking for in you as a colleague:
- Ability to collaborate and meet deadlines
- Self-driven, responsible, and curious to learn
- Passionate
- Attention to details
- Excellent in English, written and spoken

What SKIDOS can offer you as a professional?
– Work with great people
We are an international team of highly skilled and motivated people with a deep passion and ambitious drive for what we are building. You will learn from the best in various functions.
– Disrupt
We disrupt learning and how children will learn in the future by using the latest technology. With our global ambitions, we aim to make a big positive impact on the way children learn now and in the future.
–Perks and Benefits
These are optional and can be tweaked on an individual basis depending on what makes you
most productive. 
Here are things we offer:
- MacBook or Top windows laptop
- Headphones and similar accessories required for work
- Standing desk for office or home office infrastructure