Software Engineer

L. B. Bonafide, an ISO 9001:2008 certified company, is a pioneer in providing you a wide range of top-notch services ranging from fully-certified security, convenience, cash management, beat patrolling, sanitization, pantry, and pest control services. We are excited to add value to your life.

 

Salary: 13000-15,000 p.m.
Location: New Delhi
Interview process ( Virtual/ On-Site ): Face to Face
Total and Relevant year of experience: Fresher
Qualification: BCA/B.Tech- IT

Responsibilities:

-Conduct keyword research to identify high-value keywords relevant to the website's content.
-Optimize website content, including meta tags, headings, and on-page content, to improve search engine rankings.
-Implement technical SEO strategies, such as improving site speed, fixing crawl errors, and implementing structured data markup.
-Develop and implement social media strategies to increase brand visibility and engagement on platforms like Facebook, Twitter, LinkedIn, Instagram, etc.
-Create compelling social media content, including text, images, and videos, to engage with the audience and drive traffic to the website.
-Monitor social media channels for mentions, comments, and messages, and respond promptly to inquiries or feedback.
-Analyze social media metrics to assess the effectiveness of campaigns and make data-driven decisions to optimize performance.
-Create and manage Google Ads campaigns to drive targeted traffic to the website and achieve specific marketing objectives, such as lead generation or sales.
-Conduct keyword research and competitor analysis to identify opportunities for ad targeting and optimization.
-Ensure website content is optimized for SEO, with relevant keywords, engaging headlines, and clear calls-to-action.
-Regularly update website content to keep it fresh, relevant, and aligned with current industry trends and user needs.
-Conduct content audits to identify gaps or areas for improvement, and develop strategies to address them.

Requirement:

-Knowledge of SEO best practices, including on-page optimization, technical SEO, and off-page optimization techniques.
-Familiarity with tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, or similar SEO and analytics platforms.
-Experience with social media platforms and their advertising tools, such as Facebook Ads Manager, Twitter Ads, LinkedIn Ads, etc.
-Understanding of marketing principles and strategies, including audience targeting, segmentation, and conversion optimization.
-Strong analytical skills to interpret data, analyze trends, and make data-driven decisions to optimize campaigns and website performance.
-Certifications in Google Ads (such as Google Ads Certification), Google Analytics, or other relevant digital marketing certifications can enhance your credentials and demonstrate your expertise in these areas.