Digital Marketing Executive

MavenVista Technologies Pvt Ltd (An ISO 9001 & ISO 27001 certified company) is a team of procurement process experts and technology professionals. We deliver intuitive software solutions to "power"? your procurement process. A "Maven"? is a trusted expert, keen to pass the knowledge for the benefit of others, while "Vista"? is a vision for the future. Together MavenVista is a commitment to deliver a high quality, updated and innovative service to build better procurement organizations of the future. With our sole focus on Procurement Solutions, we are able to consistently develop better insights on challenges faced by the procurement fraternity in dynamically changing business environment. This constant input of knowledge enables us to upgrade our offerings on the sustainable basis to plug cost leakages for our customers through improved procurement decisions.

Manadatory Skills : Should have worked in an IT Domain
Salary : 6 - 8.5 LPA
Notice Period : Immediate - 30 Days
Location ( WFH/WFO) : Ahmedabad ( WFO )
Interview process ( Virtual/ On-Site ) : HR: Telephonic Interview, Second Round: Dep Head
Interview Rounds : Max 3
Total and Relevant year of experience : 2-3 Years
Department: Marketing

Preferred Skills:

• Experience in the SaaS industry
• Knowledge of marketing automation and CRM systems.
• Preference to candidates having Graphic design skills and experience with design tools (e.g., Adobe Creative Suite).

Key Skills:

• Content Writing
• Good Communication
• Knowledge in Gen AI
• Business Development
• Sales Strategy and Execution
• Lead Generation and Prospecting
• Effective Communication and Presentation
• Market Analysis and Strategy
• Client Relationship Management
• Creativity and Problem-Solving
• Industry Knowledge

Key Responsibilities:

Digital Campaign Management:

• Plan, execute, and manage digital marketing campaigns across various channels (e.g., SEO, SEM, email marketing, social media, content marketing, and display advertising).
• Monitor and analyse campaign performance to optimize ROI.
• Content Creation and Management:
• Create, edit, and manage engaging and relevant content for our website, blog, social media, and other digital platforms.
• Collaborate with the content team to develop whitepapers, case studies, eBooks, and other thought leadership content.

Social Media Management:

• Develop and implement a social media strategy to enhance brand awareness and engagement.
• Monitor social media channels, respond to inquiries, and engage with our audience.

SEO and SEM:

• Conduct keyword research and optimize website content for search engines.
• Manage and optimize PPC campaigns to drive targeted traffic and generate leads.

Email Marketing:

• Create and manage email marketing campaigns, including newsletters, promotional emails, and drip campaigns.
• Segment email lists and personalize email content to improve engagement and conversion rates.

Analytics and Reporting:

• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, Google Ads, and social media analytics platforms.
• Provide actionable insights and recommendations to improve campaign effectiveness.

Collaboration and Coordination:

• Work closely with the sales team to align marketing efforts with sales goals and objectives.
• Coordinate with external agencies and vendors as needed.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience in digital marketing, preferably in a B2B environment.
• Proven experience in managing digital marketing campaigns and achieving measurable results.
• Strong understanding of SEO, SEM, PPC, and social media marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, HubSpot, Hootsuite, etc.).
• Excellent written and verbal communication skills.
• Creative thinker with strong problem-solving skills.
• Ability to work independently and as part of a team in a fast-paced environment.