Senior Content Writer

Hinduja Tech is an integrated provider of Product Engineering and Digital Technologies for the automotive industry. Hinduja Tech, headquartered in Chennai, is recognised for its Frugal Engineering approach to delivering award-winning vehicle programmes for emerging markets by compressing the barriers of cost, quality, and time. Hinduja Tech is a subsidiary of the more than 100-year-old global conglomerate Hinduja Group (www.hindujagroup.com). We have decades of automotive product development expertise in our DNA, and we provide complete vehicle and powertrain development services from concept to SOP. Hinduja Tech has pioneered the automotive product co-development for emerging economies using its unique paradigm EngiNEAR with a strong emphasis on "zero-based design to cost process" and our engineering teams have rapidly delivered several award-winning vehicle programmes to its OEM clients in the emerging economies at reasonable prices. Our 40+ Fortune 100 clients include Global OEMs and Tier 1, 2 Suppliers in Asia, Europe, the United Kingdom, and the United States. Hinduja Tech offers digitalization and digital solutions through the automotive product development and manufacturing processes to analyse data for revealing useful patterns and insights for better decision making, such as controlling warranty costs or enhancing product reliability, by leveraging its domain expertise and understanding of technologies. In addition, Hinduja Tech assists automotive companies in automating their enterprise and supply chain using the SAP solution suite.

Location- Chennai (WFO)
Budget- upto 10 LPA
Experience- 3-7 Years
Relevant experience- 3 years is needed at least and candidate needs to be from LIBA or any B-School similar to LIBA. 
Notice period- Immediate to 30 days max
skills required- Automotive domain, LIBA or any other renowed B-SCHOOL similar to LIBA, content writing, proofreading, communication skills, brand management, ms office, project management, SEO, digital marketing.
Interview process- 2 technical rounds (Virtual)

Key Responsibilities:
- Content Strategy:
- Content Curation: Creating high-quality, engaging, and SEO-optimized content across various channels such as websites, blogs, social media, email, whitepapers, case studies, marketing materials and more. This includes writing compelling copy, headlines, and CTAs that resonate with the target audience and communicate key messages effectively.
- Should be a creative storyteller and make content that motivates, inspires, educates, informs, sells, and provides information across a wide variety of digital platforms.
- Create design concepts, and storyboards, and liaise with the Corporate Communications/ Marketing Team to design creatives.
- Write content for flyers, Career Websites, speech scripts, PPTs, and other requirements relevant to marketing.
- Content Editing and Proofreading: Ensuring the accuracy, clarity, and consistency of content by editing and proofreading materials for grammar, spelling, punctuation, style, and adherence to brand guidelines. This also includes fact-checking and verifying information before publication.
- Ability to manage multiple content projects end-to-end simultaneously within the set timelines.
- Content Governance: Ensuring compliance with legal, regulatory, and brand guidelines in all content produced. This includes reviewing content for accuracy, avoiding plagiarism or copyright infringement, and ensuring brand voice and messaging consistency.
- Content Promotion: Collaborating with the marketing team to promote and distribute content through various channels, including social media, email marketing, and sales support. This may involve crafting engaging social media posts, optimizing content for sharing, and monitoring content distribution performance.
- Brand Equity:
-  Brand Messaging: Developing and refining the brand messaging framework, ensuring consistency and alignment across all content assets. This involves understanding the brand's value proposition, target audience, and competitive landscape to create compelling and differentiated messaging.
- Brand Storytelling: Crafting compelling narratives that effectively communicate the brand's story, values, and unique selling points across social media channels. This includes creating engaging content that resonates with the target audience and evokes emotional connections with the brand.
- Brand Guidelines: Ensuring adherence to brand guidelines and style guides across all content assets. This includes maintaining consistency in tone, voice, visual elements, and messaging to strengthen the brand's identity and recognition.
- Brand Consistency and Integration: Ensuring brand consistency and integration across all touchpoints and channels. This includes collaborating with design teams, marketing teams, and other stakeholders to align content with visual branding, advertising campaigns, and overall brand strategy.
- Content Performance Analysis: Monitoring and analyzing the performance of brand content using relevant metrics and analytics tools. This involves tracking engagement, brand sentiment, reach, and conversion metrics to optimize content strategies and drive continuous improvement.
- Manage Content time-to-time on the corporate website/career website. 
- Stakeholder Management
- Hands-on experience in handling internal and external vendors.
- Liaise with various stakeholders like Function Heads, Technology Teams, Leadership Teams, Innovation Heads, Software Engineers, and Recruiters to receive inputs for requirements.

Primary Skillset & Preferred Experience:
- Basic understanding of SEO and other digital marketing areas
- Project Management Tools
- MS Office
- Canva

Educational Qualification: Candidates with a degree in Communication/Marketing Management/ MBA / Journalism from a reputed institute or Equivalent are preferable. Content Experience in an Automotive Domain is also preferrable