Adobe Campaign Classic Team Lead

Founded in 2014, DWAO is India’s Leading Digital Martech Company, providing a range of services including assessment, readiness enablement, customized implementation and ongoing training to help organizations attain digital maturity. We are India's leading partner for Adobe Marketing Cloud and Google Marketing Platform in Asia Pacific Region. DWAO enables marketers to improve their acquisition funnels, conversion rates, engagement, retention and take advanced data-driven decisions based on our insights and data science models. We are serving clients across major industry verticals like BFSI, Telecom, Travel, E-commerce, Auto, Content, Media and Entertainment.

Skills needed- Adobe Campaign Classic, candidate should have done at least 2 implementation projects in adobe, HTML, CSS, CRM, channel integration, Data Marts, data Schema, and Data Import/export workflows, JS/connectors.
Location- Delhi NCR/Mumbai/Hybrid,Remote (candidate should be open to travelling to client locations as and when needed)
Budget- upto 35 LPA
Experince- 5+ Years
Relevant experience- 5 years is needed
Notice period- Immediate-30 days max
Interview process- 2-3 virtual rounds

Job Description:
We are seeking an experienced Adobe Campaign Classic Specialist to join our marketing team. The ideal candidate should have a minimum of 6 years of hands-on experience with Adobe Campaign Classic and a strong understanding of email marketing, campaign management, and marketing automation best practices. As an Adobe Campaign Classic Specialist, you will play a critical role in the planning, execution, and optimization of our email marketing campaigns and customer engagement strategies.

Key Responsibilities:
- Campaign Management: Create, execute, and manage end-to-end marketing campaigns using Adobe Campaign Classic, including email, SMS, and other digital channels. Segmentation and Targeting: Utilize Adobe Campaign Classic's segmentation capabilities to identify and target specific customer segments for personalized marketing campaigns. 
- Workflow Design: Design and implement marketing workflows and customer journeys in Adobe Campaign Classic to automate and optimize marketing processes.
- A/B Testing: Conduct A/B tests and analyze campaign performance data to optimize email content, subject lines, and campaign strategies.
- Data Integration: Integrate Adobe Campaign Classic with other marketing technology platforms and databases to ensure seamless data flow and synchronization.
- Reporting and Analytics: Generate reports and provide insights on campaign performance, audience engagement, and key metrics. Make data-driven recommendations for improvements. 
- Compliance and Best Practices: Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, etc.) and stay up-to-date with industry best practices.
- Collaboration: Collaborate with cross-functional teams, including designers, copywriters, and marketing managers, to ensure the successful execution of marketing campaigns.
- Training and Documentation: Provide training and documentation to internal teams on Adobe Campaign Classic best practices and usage.

Qualifications:
- Bachelor’s degree in marketing, Business, or a related field.
- Minimum of 5 years of hands-on experience with Adobe Campaign Classic.
- Proficiency in HTML and CSS for email template customization.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and project management skills.
- Familiarity with marketing automation concepts and practices.
- Experience with CRM systems and data integration is a plus.
- Adobe Campaign Classic certification is highly desirable