Head of Marketing & Communication

Position: Head of Marketing & Communication Department: Marketing Location: Delhi Reports To: Global Head of Marketing & Communication Responsibilities: Strategic Marketing Leadership Build and lead integrated go-to-market plans for product launches, partnership activations, and regional campaigns. Oversee market positioning, competitor benchmarking, and channel mix optimization across Tier 13 cities Team Leadership & Collaboration Lead and manage a team of specialists across performance marketing, content, brand activations, and PR/communications. Foster a culture of accountability, creativity, and cross-functional collaboration with Product, Commercial, and Customer Support. Ensure timely execution, budget adherence, and measurable impact across all campaigns and marketing initiatives Stakeholder & Partner Engagement Serve as the primary marketing liaison for regulatory, media, and strategic partners in India. Represent the India marketing function to the regional leadership. Coordinate with external agencies, media outlets, event organizers, and local influencers for execution and amplification Measurement & Reporting Track and report on KPIs including merchant acquisition, app downloads, brand equity, campaign ROI, and media reach. Use market insights, performance data, and feedback loops to refine strategies and increase marketing effectiveness. Share regular updates with the Global Head of Marketing & Communication and senior stakeholders. Qualifications & Experience Proven leadership experience managing multi-disciplinary marketing teams in India. Strong understanding of Indias consumer and merchant segments, digital behavior, and cultural diversity. Excellent communication skills in English; additional regional language fluency is a plus. Experience with performance-driven marketing, regulatory communication, brand strategy, and public/media relations. Core Competencies Strategic Marketing Planning Team Leadership & Development Integrated Campaign Management Stakeholder & Agency Management Performance Analysis & Reporting Brand & Reputation Building Market Localization & Cultural Fluency Media, PR & Regulatory Communication Key Performance Indicators (KPIs) Merchant acquisition growth and cost efficiency App downloads, engagement, and retention Brand awareness and market share uplift Campaign ROI and lead conversion rates Media SOV, sentiment, and earned coverage quality Team performance, engagement, and delivery metric,