Earned Media Manager – Digital Marketing

Being Digitalz, is an online-medium where we build, create and nurture your idea in a genre of preferred brands! With our digital proficiency in domains of Website Development, SEO (Inbound marketing), SEM (Google AdWords / PPC), Email marketing, ORM, and Social Media Advertising with Facebook, Twitter, and YouTube advertising, you can rest assured of your brands reaching out to the right customers across the right touchpoints. Our job is to drive awareness, engagement and leads for your business. We know the ropes about enhancing your brand experience, smart ways of finding the right audience, and helping you transmute those leads into conversions. That’s why we take the time to learn which strategies are best for your business. It makes us work harder, learn faster, and care more. Being Digitalz loves helping your businesses grow as we know how to be the right amount of digital crazy to get things done for you and get more customers.

Experience: 1 to 3 Years
Location: Mumbai , WFO
Salary: 1.80 LPA - 3.60 LPA 
Working days/Timings: 5 Days working, 10am to 7pm
Notice Period: Immediate to 30 days
Interview Process: 2 rounds of Face to Face interviews

Responsibilities and Key Accountabilities

• 35%- Lead content marketing efforts, social strategy and SEO growth objectives for multiple direct clients and multi-channel brands
• 20%- Manage team of SEO, social media marketing and all forms of content creators
• 20%- Define, prioritize, and manage execution of key SEO tactical initiatives, including keyword research and competitive analyses, site auditing, on-site optimizations, link building and content
• development
• 15%-Track and refine metrics, including referrals, link popularity, rankings, traffic and conversion using tools such as Google Analytics, Adobe Analytics, BrightEdge etc.
• 10%- Support strategic social marketing campaigns, acting as creative sounding board and cross-team liaison to increase customer engagement and social-driven conversions

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Qualifications:

• Proficient in HTML, site architecture and content management systems
• Strong writing and presentation skills
• Solid team management experience, you are unafraid of a flexibly working with an energetic, diverse team who own exciting initiatives!
• Outstanding ability to think creatively, strategically and to identify and resolve problems

Knowledge, Skills, Abilities and Competencies:

• SEO experience or equivalent digital marketing channel or e-commerce management with SEO as a recent focus, with a proven track record of improving business results
• Experience in Social Media content marketing and community engagement
• Experience managing a team of direct reports
• Experience working with CMS and building/administering content in multiple CMS environments
• Experience developing content aimed at improving customer engagement metrics
• Website analysis using variety of analytical tools including Google Analytics as well as internal reporting tools
• Optimizing data gathered from both organic and paid sources
• Must have thorough knowledge of search ranking factors and critical updates
• Experience managing content for a high traffic website, including strategy, developing cross functional processes, & testing