Brand Strategy

Blacksof is a collective of zero-gravity thinkers helping businesses unlock their brand potential. We power them to the North Star that they yearn for but miss out on – IMPACT. Our services encompass brand identity creation, application, promotion, and audit. Work at Blacksof is an outcome of the pursuit of excellence; it culminates at the intersection of knowledge, cognition, and design. With the conviction that performance dwells comfortably in problem-solving, our research empathizes with users, strategies direct brands to success, and communications leave a standout aftertaste beyond shelves. We love experimenting with perspectives, rejecting dogma, and making rational decisions at our creative lab.

About us:
Blacksof is an experience design studio established 5 years back catering services in the fields of Communication Design, UI/UX Design, and 2D. The ethos of the studio lies in solving problems through design. We follow a comprehensive process that encompasses market research, consulting the stakeholders, designing collaterals, and drafting a strategic execution plan. More often than not we find ourselves giving strategic inputs about the client's product, pricing, positioning, and
growth plan to them. These are a few elements that become our differentiators.

Profile: Brand Strategy

Job Description:

Responsibilities:
- Conducting extensive primary and secondary research.
- Developing brand architecture, positioning, and strategy.
- Creating Social media and Content strategies.
- Analyzing research, data, and trends.
- Doing competition research.
- Doing audience research, audience segmentation, and creating a buyer's persona.
- Writing compelling brand stories and concept briefs.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams.
- Leading ideation and brainstorming sessions.
- Implement creative and design thinking to solve problems.

Must Haves:
- Passion for content
- Critical, Analytical, and Strategic Thinking
- Creativity
- Writing skills
- Curiosity