Digital Marketing Executive

Blacksof is a collective of zero-gravity thinkers helping businesses unlock their brand potential. We power them to the North Star that they yearn for but miss out on – IMPACT. Our services encompass brand identity creation, application, promotion, and audit. Work at Blacksof is an outcome of the pursuit of excellence; it culminates at the intersection of knowledge, cognition, and design. With the conviction that performance dwells comfortably in problem-solving, our research empathizes with users, strategies direct brands to success, and communications leave a standout aftertaste beyond shelves. We love experimenting with perspectives, rejecting dogma, and making rational decisions at our creative lab.

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Responsibilities:
- Create an end-to-end social media plan for the client.
- Preparing the post ideas and content positioning.
- Managing social media platforms.
- Collaborate with the content and design team to get the plan executed.
- Responsible for the growth of the client’s social media channels.
- Engaging with the audience across social media channels.
- Develop our social media strategy
- Assess the performance of our advertising campaigns and events
- Analyze market trends and identify new opportunities and challenges
- Researching current market trends and predicting future trends that might affect their product or service's success
- Analyzing market data, customer feedback, and survey responses to develop a marketing plan
- Brand positioning involves defining the benefits the target audience thinks of when they hear the brand's name
- Creating buyer personas, which are descriptions of the company's ideal customers that include their age, lifestyle, personality, goals, needs, and challenges

Must Haves:
- Excellent understanding of digital marketing concepts
- Strong creative and analytical skills
- 0-1 year of Experience in Digital Marketing
- Good knowledge of all different digital marketing platforms.

Location: Indore
Timings: 8:30 AM - 6:30 PM | Monday - Friday