Marketing (Social Media)

Education costs are increasing quicker than household inflation in many countries, causing many students to compromise on the education they deserve. We are changing that. We are India’s first investment app dedicated to helping Indian parents save and invest for their children's education costs.

Roles & Responsibilities:

• Proactively drive projects and campaigns to achieve the Business goals at the digital level.
• Plan, implement and manage marketing strategy and contribute to the overall growth of the company
• Keep the marketing budget in check
• Track KPIs on a regular basis and present report
• Design, plan and execute effective marketing campaigns
• Review and manage content marketing strategy
• Monitoring and strategizing social media presence across all digital channels including influencer outreach
• Optimize lead nurturing process through content, social media channels and email
• Collaborate with internal teams, agencies and other vendor partners to create and optimize user experience on product platforms
• Activate and analyse partner marketing for brand visibility and user acquisition.
• Conceptualise and execute offline & online events and seminars for visibility and acquisition