Marketing and brand

Voxbay is a global leader in enterprise communications systems. The company provides Cloud Telephony, unified communications, contact centres and related services to leading businesses and organisations around the world. Enterprises of all sizes depend on Voxbay for state-of-the-art communication that improve efficiency, collaboration, customer service and competitiveness.

Responsibilities- The marketing communications specialist job description
commonly consists of the following duties, tasks, and responsibilities:
- Assist in marketing plan preparation, including budget and short and long-term strategy
- Create and maintain consistent corporate brand/image voice cross product lines, events, and
promotional materials, and throughout company departments
- Supervise operations of company’s email program and website on a daily basis, and also perform
analytics reviews
- Spot new marketing opportunities for company and carry out marketing initiatives
- Responsible for planning of company promotional and advertising communications projects such
as electronic, print, and special events to execute parts of the marketing plan
- Work with relevant personnel on events/programs to have a firm understanding of their purpose
- Create relevant reports on marketing programs, including post-event reports, regular status reports,
and analysis
- Supervise the design, production, and distribution of collateral and promotional materials to aid
company’s sales and marketing programs
- Ensure effective monitoring and maintenance of company’s marketing budget and application
- Assist in hiring contractors, including copywriters, advertising and marketing agencies, and external
consultants; and also serve as a liaison with contractors
- Plan and supervise the production of training programs for both customers and for in-house use
- Responsible for all company interactions on the social media, including responding to messages,
creating messages, and uploading photos
- Apply various social media tactics in creating brand awareness and generating inbound traffic that
strengthens company’s social media presence
- Apply various digital analytics and media tracking tools to generate reports on progress of work on
the social media
- Coordinate company’s involvement in the activities of community organizations
- Create original, error free, clear, and concise copy for website content, promotional materials, blog
entry, and newsletter that ensures compelling and effective communication
- Put in place measures for recording success in marketing and communication efforts; gather result
data and produce reports for the management team.

Requirements – Skills, Knowledge, and Abilities – for Marketing
Communications Specialist Role
- Excellent communications skills both written and verbal
- Experience with various advertising campaigns, including B2B and B2C
- Experience working with WordPress and other web content management tools
- Good knowledge of SEO and Google Analytics tools
- Expertise in the use of Constant Contact and other email marketing software
- Ability to work effectively with MS Office package
- Strong experience with social media marketing campaign
- Excellent presentation skills.

Location : Kakkanad, Kochi